Sales Training

We have trained several sale teams on the approaches to making a client a friend and then making the sale.

If you are hiring a lot of new sales people or just want to reinvigorate the current sales team we can help. We have done many sales training sessions with diverse groups. The lessons are partially based on The Xerox and Sandler methodology. We use role playing to bring the lessons to life.

Core Components of Our Customized B2B Sales Training

Our training is built for sales teams handling complex, high-value products, where deals are long-cycle, price-sensitive, and involve multiple stakeholders. Drawing on decades of experience scaling companies like BRK and System Sensor from startup to global leadership, we focus on qualification discipline, value framing, and deal control. Each session trains salespeople to surface unspoken objections, map internal politics, and reframe pricing concerns around the cost of inaction.

Frequently Asked Questions

1. Is all training done on site?

Preferably all training is done on site.
However, we have done several sessions using Zoom.

2. How many sessions does a typical training program have?

A typical training program has about 4 – 6 one-hour sessions if there is no role playing.
If role playing is included (which is recommended) add another 4-6 hours.

3. What type of sales force benefits most from this sales training?

A sales force that is selling high-value items that are not impulse items like – machines, vehicles, office equipment, etc.

4. How many participants can be in a session?

Usually there are between 4 and 8 participants in each class.
This allows good participation by the learners and more individual attention from the mentor.